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Lead management CRM for sales teams

CRM for Sales Teams of Any Size, with Meta CAPI Sync

Get every lead from Facebook, Instagram, Google Ads and your website in one place. Give it to the right person in seconds, and follow up on WhatsApp, calls and email. Set up in 15 minutes.

₹1,499/month for 2 users · 14-day free trial
Meta CAPI included WhatsApp integration No lock-in
HemLead CRM dashboard showing pipeline value, new leads, win rate, deals won, pipeline stages and lead sources
How a lead moves

From ad click to follow-up, in seconds

A new lead comes in, gets an owner and a WhatsApp welcome, and a reminder is set. All of it on your phone.

Kshitij, salesperson
Facebook Instagram Google Ads Google Sheets
New lead in secondsAssigned to Kshitij
Right awayWhatsApp welcome sent
In 1 hourReminder: call Vishal
A lead opened in the HemLead app on a phone, with its owner, stage, and Call, WhatsApp, Note and Task buttons

Timeline

Today · 9:14 PMWhatsApp welcomeSent automatically
Today · 9:20 PMCall by KshitijShared pricing, 6 min
TomorrowFollow-up emailScheduled
Vishal, a new lead
Watch the demo

See HemLead in 70 seconds

Log in, connect Facebook in a few clicks, and watch new leads arrive. Then move them through your pipeline.

In one line

What is HemLead?

HemLead is a lead management CRM for sales teams of any size, with Meta CAPI sync. It collects every lead from your ads and website in one place, gives each lead to the right salesperson, and reminds your team to follow up, so no lead is forgotten.

Best for
Sales teams that get leads from ads and websites, 2 to 100 users
Price
₹1,499/month for 2 users · 14-day free trial, no card
Setup
About 15 minutes, no developer
Lead sources
Facebook & Instagram lead ads, Google Ads, website forms, website live chat, Google Sheets, 99acres
Follow-up
WhatsApp integration, email sequences, reminders, click-to-call (add-on)
Better ads
Meta CAPI: Facebook learns which leads buy
Works on the go

Your sales on your phone

See new leads, pipeline value and deals won on your phone. Install HemLead on your home screen in one tap and open it like an app.

Pipeline value
New leads this month
Win rate
Deals won
  • Check numbers between meetings, on a call, or on the way to a client visit
  • Filter by this month, all time, or a custom date range
  • Jump straight into your full lead list or pipeline from the same screen
HemLead mobile dashboard showing pipeline value, new leads, win rate and deals won
Better Facebook ads

Meta CAPI: Facebook learns which leads actually buy

Facebook only knows someone filled your form. HemLead tells Facebook when that lead becomes a real buyer, so your ads find more people like them.

  • Match your pipeline stages to Facebook in a few clicks, no developer
  • Data is encrypted before it is sent
  • Your ad money goes to people more likely to buy
1
Someone fills your Facebook form
Facebook only sees a form fill
2
The lead lands in HemLead
Given to a salesperson right away
3
You mark the lead "Qualified"
A real buyer with a real budget
HemLead tells Facebook (Meta CAPI)
Call add-on

Call leads in one click, with recordings

Tap Call on a lead. Your phone rings first, then the lead's. No desk phone, no extra app. Works with Exotel, Tata SmartFlo and TeleCMI.

  • Every call is saved with its length, recording and result
  • Call straight from the lead, no copying numbers
  • Calling is a paid add-on. We switch it on for you
Tap "Call" on the lead
Right from the lead, one tap
2
Your phone rings first
No desk phone, no separate app
3
Then the lead's phone rings
Length, recording and result saved on the lead
Works with Exotel, Tata SmartFlo & TeleCMI
New · Website live chat

Live chat on your website. Every chat becomes a lead.

Paste one line of code in your website's <head>. Visitors chat with your team live, and every chat is saved in HemLead. No separate chat app needed.

  • Your own chat script, included with your HemLead account
  • Your team replies live, from HemLead
  • Every chat saved as a lead, next to your ad leads
See live chat
The HemLead chat window on a website: a welcome message, Book a free demo and I'm a customer buttons, and a box to type a question
Integrations

Works with the tools you already use

20+ integrations. Most connect in one click from settings, no developer needed.

Meta Ads
Meta Ads
Instant Forms
Instant Forms
Google Ads
Google Ads
WhatsApp Business
WhatsApp Business
Gmail
Gmail
Outlook
Outlook
Google Sheets
Google Sheets
Brevo
Brevo
Zapier
Zapier
Resend
Resend
Twilio
Twilio
Exotel
Exotel
Knowlarity
Knowlarity
Calendly
Calendly
Google Calendar
Google Calendar
Elementor
Elementor
Interakt
Interakt
99Acres
99Acres
Website
Webhooks & API
Automation + integrations, working together

Set the rules once. Let HemLead chase the follow-up.

Every integration you connect becomes a trigger for something else to happen automatically — so leads keep moving even when nobody's staring at the pipeline.

Leads come in from
WhatsApp message
Client texts your number
Facebook & Instagram ad
Someone fills the lead form
Website form
Visitor requests a callback
Missed call
Logged from your business line
Your rule
If this happens
A lead messages you on WhatsApp
Then HemLead does this
1Assign the lead to Aman
2Send a welcome message
3Move to "New" stage
Happens automatically
Lead assigned to Aman
Welcome message sent
Moved to "New" stage
Manager notified
Email automation, powered by Brevo

Automatic follow-up emails until the lead is ready

Not everyone buys on the first call. HemLead sends a series of emails through Brevo, so you stay in touch without doing it by hand.

  • A welcome email goes out as soon as the lead arrives
  • No reply? More emails follow, spaced out over days
  • Cold leads get one more try instead of being forgotten
  • Opens and clicks show on the lead, so you know who is interested before you call
DAY
0
Welcome email sent
Fires the moment the lead is captured
DAY
2
Follow-up, if no reply
A gentle nudge, not a repeat of the first email
DAY
5
Social proof email
A case study relevant to what they enquired about
DAY
10
Final re-engagement nudge
Last touch before the lead is marked cold
Every step runs automatically through Brevo
HemLead vs other CRMs

Everything you need. A fraction of the price.

Zoho, Salesforce and HubSpot are big, all-purpose CRMs. HemLead is made for teams that get leads from ads, with the important parts included in one simple price.

Feature Best valueHemLead Zoho CRM Salesforce HubSpot
Price for 2 users, per month ₹1,499 (2 users included) ₹1,600, billed yearly $50 (about ₹4,000+) $40 (about ₹3,000+), billed yearly
Pay monthly, cancel anytime Yes, no contract This price needs yearly billing Starter plan only This price needs yearly billing
Meta CAPI: Facebook learns which leads buy Included, no code Extra setup or add-on Extra setup or add-on Higher plan or extra setup
WhatsApp integration Included on every plan Add-on or higher plan Add-on or higher plan Add-on or higher plan
Website live chat that saves leads Included Separate app Add-on Included
Facebook, Instagram, Google Ads & 99acres leads in one place Included Extra setup Extra setup Extra setup
Setup 15 minutes, with a personal manager Do it yourself or a paid partner Often a paid partner Onboarding fee on Pro plans
Moving your old leads in Free, we do it for you Do it yourself Do it yourself Do it yourself
Start Free Trial 14 days free. No credit card. Coming from Zoho or Salesforce? We move your leads for free.

Other CRMs: lowest paid CRM plan for 2 users, from their public prices in October 2026. US-dollar prices are converted roughly to rupees. HubSpot may show a lower first-year price to new customers. Taxes may apply. Plans and prices change, so check each company's website. Zoho, Salesforce and HubSpot are trademarks of their owners.

Video guides

See each part of HemLead in about a minute

Short videos with real screens: Facebook leads, routing, pipeline, Google Sheets and more.

HemLead Facebook & Instagram page: Page connected, lead forms listed and Help Facebook find buyers switched on 1:37 Meta CAPI Connect Facebook lead ads and switch on Meta CAPI A lead (Karan Mehta) open in HemLead with owner, call, WhatsApp, note and task buttons 1:16 Leads Managing a lead: assign, call, note and move it forward New Assignment Rule window in HemLead with conditions on source and value 0:54 Lead routing Assignment rules: send each lead to the right person HemLead pipeline board with leads in New, Contacted, Qualified and Proposal 0:58 Pipeline Your sales pipeline: drag, filter and save views Mapping Google Sheet columns to HemLead lead fields 1:46 Google Sheets Google Sheets: turn new rows into leads See all video guides 14 videos, including the 15-minute setup Open video guides
What's inside

What can you do with HemLead?

Everything your sales team needs every day, in one place.

Meta CAPI sync
When a lead moves forward, HemLead tells Facebook, so your ads find more buyers. No code.
Instant capture
Facebook and Instagram form leads appear in seconds, with the ad they came from.
Duplicate detection
Same person, two forms? HemLead spots it by phone or email.
Auto-assign routing
New leads go to the next free salesperson automatically.
Custom pipeline stages
Name your stages the way your team sells.
Team performance
See each person's calls, follow-ups and deals won.
Email lead alerts
The assigned person gets an email the moment a new lead arrives.
Tax invoice generator
Make a GST invoice from a won deal in a click.
Advanced filters
Find leads by stage, source, person or date, and save the view.
Report generation
Reports on your pipeline, lead sources and team, ready when you need them.
Who it fits

Which businesses use HemLead?

Any business that sells on enquiries. Ready-made stages for your industry.

Live in 15 minutes

How do you start with HemLead?

4 steps, about 15 minutes. No developer needed.

HemLead on a phone: connect Facebook and Instagram lead ads with one Continue with Facebook button
1Connect FacebookOne "Continue with Facebook" button. New leads arrive in seconds.
2Set your stagesPick your stages and which ones Facebook should hear about.
3Work your leadsYour team calls, adds notes and moves leads on the board.
4Get better leadsFacebook learns from your sales and finds people more likely to buy.
Start Free Trial
Pricing

How much does HemLead cost?

₹1,499/month for 2 users. Add people as you grow. Meta CAPI and WhatsApp integration on every plan. Calling is a paid add-on.

No card required
Trial
Free / 14 days
Full Essential plan, free
  • Everything in Essential, free for 14 days
  • Up to 20 users
  • 50,000 leads
Start Free Trial
2 seats included
Essential
₹1,499 / month
+₹499 per extra seat
  • Up to 20 users (₹499/extra seat)
  • 50,000 leads
  • 25 custom fields
Get Started
For growing teams
Enterprise
₹2,499 / month
+₹1,250 per extra seat
  • Up to 100 users (₹1,250/extra seat)
  • 1,00,000 leads
  • 45 custom fields
Choose Enterprise
Built for you
Custom
Contact Us
A plan made for your team
  • Everything in Enterprise, plus:
  • Users as per your requirement
  • Leads as per your requirement
Talk to Us
See Full Pricing & Comparison
Free · 20 minutes · No pressure

See it running on your own ad account

We'll show you HemLead with your own Facebook ads, before you pay anything.

1
You pick a time that works
2
20-minute screen-share walkthrough
3
Your pipeline is live the same day
Questions

Questions about HemLead

Short answers to what most teams ask first.

What is HemLead?
HemLead is a lead management CRM for sales teams of any size, with Meta CAPI sync. It puts every lead from Facebook and Instagram lead ads, Google Ads, your website, website live chat and Google Sheets in one place, gives each lead to the right salesperson, and reminds your team to follow up on WhatsApp, calls and email.
How much does HemLead cost?
The Essential plan is ₹1,499 per month for 2 users (+₹499 per extra seat). The Enterprise plan is ₹2,499 per month for 2 users (+₹1,250 per extra seat). You can try it free for 14 days with no credit card.
Does HemLead work with Facebook and Instagram lead ads?
Yes. Connect your Facebook account once, and new leads from your Facebook and Instagram lead forms appear in HemLead within seconds, with the ad they came from.
What is Meta CAPI, and why does it matter?
Meta CAPI (Conversions API) lets HemLead tell Facebook which leads became real buyers. Facebook then shows your ads to more people like them. HemLead sets it up without code, and it is included on every plan. HemLead is a Meta Tech Provider.
Does HemLead work with WhatsApp?
Yes. WhatsApp integration is included on every plan, so your team can message leads on WhatsApp from HemLead.
Can I add live chat to my website?
Yes. Every HemLead account gets its own live chat script. Paste it in your website's head, and visitors can chat with your team live. Every chat is saved as a lead in HemLead.
Do I need a developer to set up HemLead?
No. Most teams are set up in about 15 minutes. A personal manager can also set it up with you for free.
Can I move my leads from Excel, Zoho or Salesforce?
Yes. Import leads from Google Sheets or Excel. If you are moving from Zoho or Salesforce, our team moves your open leads for free.
Is my lead data safe?
Yes. Your data is stored encrypted, and each person only sees what their role allows. Email and phone numbers are hashed before anything is sent to Meta. We don't sell your data.
Can I cancel anytime?
Yes. There is no contract and no cancellation fee. You can export your data in one click.
Can I add more people later?
Yes, on any plan. Essential adds users at ₹499 per user per month, and Enterprise at ₹1,250 per user per month, up to 100 users.

More answers on the live chat, pricing and help pages.